Product recognition is a huge thing for me. I firmly believe that if you are putting more advertisement out there on a certain product, it is important for them to follow a pattern of appearance. A color scheme, same fonts, etc. As you may have noticed, my portfolio contains a lot of pieces for Focus on Freshmen. This is an annual conference my employer holds each year. Getting started, this conference was not "branded". Once it became and annual thing, we worked hard to give it a familiar look. Creating a color scheme of 7 colors and 3 fonts.
Below are some other examples of branded services I have done:
The left are 12"x12" signs and the right are 8 1/2"x11" flyers that coincide with the signs.
The top is a 15"x17" sign and the bottom is the front and back to a flyer, both promoting the same service.
